Email Marketing : Is It Really That Easy

'The money is in the list". You must have heard the phrase many times. And I am pronouncing it once again in front of you. I hope you do not mind that. A responsive list of email addresses is your asset for long term growth of your business by repeatedly offering them back end products and other opportunities.

In online marketing, if you really want to succeed, the first and foremost quality you need to have is to know "HOW TO SELL". This is also called "preselling". Preselling means educating the readers, through great content, with the topic related to the product. This makes them very interested in the product so that they ultimately buy it.

Suppose you send your subscriber a newsletter consisting of certain number of email issues, preselling a product. Now what if they find your first message boring? Should they bother to open your next email messages? Obviously not. Maybe they unsubscribe from your newsletter.

So as a newsletter or ezine owner, you will always want to provide good content to your subscribers. You need to satisfy your subscribers with interesting messages. But this is NOT an easy task to do when you are sending the contents via email. There may be certain words in your subject line or body of the email message that can trigger the spam filters (anti-spam software) of the domains of your subscribers. If the spam filter find any of those words, it may block your domain from sending further emails to that domain. Thus your domain gets blacklisted. And if you are not aware of this, all the messages will not be delivered (or bounce back). So can you see it? You carefully crafted a number of email messages for your subscribers to read, but they are not receiving them.

What a waste of your time!

A subscriber can send a domain to his domain's blacklist by filing a complaint of spam message, or an ISP itself can put a domain in its blacklist. There are many processes to avoid these things. But the best easy way I have found you can do is to subscribe yourself for your newsletters and check whether you are receiving the messages. Also read your message like a casual fellow and see how enjoyable it is to read. You can also tell one of your friend to read it and get his opinion. This will help you gauge how interesting your contents are.

You can also create different email addresses from different domains and subscribe to your newsletter from all those addresses. In many cases you will find that you are not receiving the confirmation email. In these cases, you can always wait for some time to see whether you are actually receiving it. Many autoresponder domains (specially of free autoresponders) can not deliver message if there is heavy load on the server. So wait for at least a day to see that you actually receive the confirmation email.

If, for a particular domain, you really do not receive the confirmation email, you can instruct your subscriber not to subscribe with any email address from that domain. You can also set an instruction page telling subscribers how to put your newsletter domain in whitelists of different other domains.

Email marketing can produce very disappointing results... and thus, can be very frustrating. But if you know how to avoid the changes and pitfalls related to email marketing, you can significantly increase your income from the email messages you send to your subscribers.

This Article is composed by Shouvik Mazumder
Visit my site and also get updated information on online marketing with free resources from here.

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